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06 JULY 2021

How online product reviews affect market share

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
06 JULY 2021

3 customer experience strategies you’re missing

Is there something that marketers are overlooking when it comes to creating a unique customer experience?
31 MAY 2021

The POPI Act and its impact on marketing a small business

The days of spamming people with unsolicited information will be well and truly over once the Popi Act takes effect.
03 MAY 2021

5 habits of highly effective advertisers

The most successful advertisers have a way of working that starts long before the ad is produced.
25 FEBRUARY 2021

How to design a hybrid sales strategy

The keys to a successful hybrid sales strategy.
25 FEBRUARY 2021

Digitalisation not a cure-all for CX shortcomings

How can financial services companies reconnect with their customers as the world remains in lockdown?
01 FEBRUARY 2021

5 opportunities for CMOs in a pandemic-impacted world

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
01 FEBRUARY 2021

Elon Musk crashes brand rankings

The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.
25 NOVEMBER 2020

Strengthening your grip on the future of marketing

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.
29 OCTOBER 2020

Customer experience in B2B marketing

In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown.