CAPE TOWN: 04 OCTOBER 2021
Wine Marketing Online
This course will teach the fundamentals of wine marketing with a strong focus on innovation.
Delegates will learn wine marketing principles based on practical real-world examples taught by lecturers and industry leaders from around the world, develop sustainable solutions to marketing problems and craft a successful marketing plan. This online course is aimed at early to mid-career wine marketers and professionals globally looking to solve tactical marketing decisions and become strategic thinkers.
Module 1: Introduction to wine marketing.
Adaptable understanding of marketing vernacular and concepts and their application to the wine business realm.
Module 2: Tactical marketing.
Adaptable understanding, analyses and apply tactical segmentation, targeting, positioning and marketing mix.
Module 3: Value chain management and wine business models.
Adaptable understanding, analyses and design of the marketing aspects of a business model canvas, value chain profile, demand models and basic financial instruments.
Module 4: Basics of social and strategic wine marketing.
Develop strategic marketing thinking skills and plans, as well as incorporating social and ethical thinking in your marketing decision-making to address social justice and societal relevance.